You’ve been putting in the work filming, editing, and posting videos to grow your YouTube channel and gain popularity. But instead of growing steadily, you’re stuck.
You may wonder why?
Well, low views, hardly any interaction, and a stagnant subscriber count can be the reason. However, there’s still scope to fix it.
Read on to know the most common roadblocks preventing you from growing your YouTube channel and provide you with actionable steps to turn things in your favor.
Reasons Your YouTube Channel Isn’t Growing?
There may be plenty of reasons your YouTube channel isn’t growing. Once you figure out those reasons, you can make the right choices to get more views on YouTube.
Let’s break down some of them to help you use the YouTube studio better:
- You Don’t Have a Niche
One of the most common issues when it comes to rank YouTube videos is not having a niche that is, a specific topic you focus on. The majority of popular YouTube channels are centered around a single topic whether it’s vegan cuisine, watercolor painting, wood turning or gaming.
The benefit of that is that these channels expand the audience of people who are interested in that specific topic. It implies that each subscriber is well aware of what to anticipate from the channel, what else people often view and how long they stay with you.
How to Fix it?
- Focus on a specific niche to attract a loyal audience.
- Research successful channels in your space.
- Pick a topic you enjoy for long-term motivation.
- Experiment to see what resonates.
- You’re Not Creating Enough Quality Content
Let’s be real – people won’t stick around if your content isn’t interesting, helpful or entertaining. Think for yourself, would you watch a dull video with poor editing or audio quality? Probably not.
Quality content doesn’t mean you need costly equipment or top-level editing. It simply means your video should have value, be it about educating something new or making them laugh. Take the above image as an example of low-quality content.
When creating a YouTube video, you need to keep the following points in mind:
- Do your videos have a clear structure?
- Do they grab the attention of viewers right away?
- Is the sound clear?
How to Fix it?
- Educate, entertain, or solve a problem.
- Use good lighting, audio, and editing.
- Grab attention in the first few seconds.
- Cut the fluff and maintain a good pace.
- You Don’t Implement SEO
If people can’t find your videos, they’re not going to watch them. However, implementing YouTube SEO services can help you with that.
Just like Google, YouTube is equally a massive search engine that ranks content based on keywords, relevancy and engagement.
Your videos can get lost among thousands of YouTube channel searches if you don’t include the proper keywords in your tags, titles, and descriptions. Not to mention thumbnails, which might turn off viewers before they even click on your video, even if it ranks well.
How to Fix it?
- Research and add trending keywords to your title, description, and tags.
- Use YouTube SEO tips – keywords, timestamps, and a call to action.
- Make them bold, clear, and clickable.
- Use playlists, end screens, and pinned comments to boost engagement.
- Your Branding is Unrecognizable
First impressions matter, mainly to rank YouTube videos. If someone stumbles upon your channel and can’t understand what it’s about, they’re likely to leave. That’s why branding is crucial.
Think about the most popular YouTubers you follow and how they rank their YouTube videos. They have a distinct look, a recognizable style, and an atmosphere that makes them stand out from others. If your channel lacks a clear identity, things like:
- A consistent color scheme
- A memorable logo
- A cohesive video style
Viewers may forget your channel as quickly as they find you. Your branding should tell people exactly who you are and what they can expect from it. It involves having a well–designed banner, a profile picture representing you, and an attention-grabbing thumbnail to maintain your aesthetic.
How to Fix it?
- Use a consistent color scheme, font, and style.
- Create a memorable logo or visual identity.
- Develop a signature intro, outro, or catchphrase.
- Keep your messaging and video style consistent.
- You’re Not Posting Consistently
Let’s assume you’re following a TV show that randomly releases episodes whenever they like, with no set schedule or notice. Frustrating, right? Your audience feels the same when you don’t publish on YouTube regularly.
To grow your YouTube channel, consistency is the key. Keep your channel active and it signals YouTube that you’re serious. Plus, viewers are more likely to stick around when they know when a new video is coming.
How to Fix it?
- Set and stick to a realistic posting schedule.
- Plan content ahead to stay consistent.
- Use YouTube’s scheduling tool.
- Tell viewers when to expect new videos.
- Your Videos Lack Engagement
You may have great content but if your videos don’t promote interaction, it can easily get lost. When your videos get engagements: likes, comments and shares, it tells YouTube your channel is worth recommending.
To improve engagement and grow your YouTube channel, post queries in your videos , respond to comments, and include a call to action such as “Comment below with your thoughts.”
How to Fix it?
- Ask questions to spark comments.
- Use eye-catching thumbnails and titles.
- Add clear calls-to-action.
- Reply to comments and engage with viewers.
- You’re Ignoring Analytics
YouTube provides a wealth of information, but are you actually using it? You’re going blindly if you’re just posting videos and hoping for the best to happen without even checking your analytics.
Your video analytics tell you what’s working and what’s not, such as:
- Which videos keep people interested?
- Where did they stop watching?
- How are they finding your content?
If you don’t check this information, you may continue to make the same errors without even realizing which can hamper your chances of getting more views on YouTube.
How to Fix it?
- Check YouTube Analytics to see what’s working.
- Improve weak points like retention, titles, and thumbnails.
- Double down on top-performing traffic sources.
- Test new formats based on data.
- You’re Not Promoting Your Videos
Even if you’re making the best video ever, if no one knows about its existence, it’s not going anywhere. Many new YouTubers believe that uploading videos is sufficient, but the reality is that YouTube is a busy platform, so you must work hard to have your content seen.
You need to share your videos everywhere. Post on social media, participate in relevant groups, incorporate them into blog posts, and even forward them to friends who might find them interesting. Plus, you can collaborate with other creators and interact with your audience in the comments sections to expand your reach and rank YouTube videos.
How to Fix it?
- Share videos on social media and forums.
- Engage with viewers through comments and discussions.
- Collaborate with creators for more exposure.
- Optimize titles, tags, and descriptions for search.
Key Takeaways
Although it takes time to grow your YouTube channel, with the right approach you can notice the progress. All you have to do is to:
- Keep trying to see what works best
- Monitor your stats
- Aggressively promote your content
As we all know, little steps can lead to big results. Above all, remember that every successful YouTuber began somewhere, so be consistent and keep getting better. Follow the above stated tips, study and develop and soon your channel will begin to gain the traction you’ve been working for.
Go ahead and use these suggestions, and see how your channel can grow with YouTube marketing!
